Rethink turns the nine questions every good advisor asks — partners, activities, value, customers, costs, revenue — into a short intake. Answer it once, and it tells you what's working, what's thin, and what to fix first.
Ask a founder what they sell and they'll talk for ten minutes. Ask who their key partners are, what their model actually depends on, or where the real margin sits — and the answers get vague fast.
That gap is where businesses stall. Not from a bad product, but from a model nobody has looked at whole. Rethink is built on the Business Model Canvas — the same framework consultants use in a workshop — reshaped into an intake you can fill out between customers.
Each part feeds the next — the intake shapes the report, the report writes the to-do list, and the numbers you log keep everything honest.
Key partners, activities, value, relationships, segments, resources, channels, costs, revenue — short questions, plain language, saved as you type.
Rethink reads the intake the way an advisor would and returns a health score, named strengths, and the gaps actually worth worrying about.
Every gap becomes a flagged risk. Every recommendation becomes a task, ranked by priority, checked off as you close it.
Photograph an invoice or a sale as it happens. Totals build themselves, so the next diagnostic runs on real figures, not memory.
Rethink's intake follows Osterwalder's Business Model Canvas — nine parts that, together, describe how any business actually creates and captures value.
Who you depend on to deliver — suppliers, allies, anyone whose failure becomes yours.
The handful of things that actually have to happen for the business to work.
Why a customer picks you — and can say why, without prompting.
How well you actually know the people paying you, and how you stay in touch.
Who you're really serving — described specifically, not "everyone."
The people, property, and stock the model can't run without.
How customers find you, and how many different ways that can happen.
Where the money actually goes, and whether you can see it in real numbers.
What genuinely creates profit — versus what just feels like it does.
Every diagnostic ends with a short list, ordered by what will move the needle first. This is what it looked like for the roastery above.
One referral source is carrying new-customer growth. Test one paid or partnership channel this quarter, even at small volume.
You can't price or cut with confidence without knowing margin by product line. A simple monthly statement is enough to start.
Your largest partner has no written terms. Put the current arrangement on paper before it needs to be renegotiated under pressure.
Financial capture runs in the background of the same app, so cost structure and revenue streams stop being guesses.
Photograph a bill as it lands. No filing, no folder to remember to check later.
Same motion, other direction — a running total of what's actually coming in.
Real totals replace guesswork the next time you run a diagnostic.
Fill in the nine blocks today. Run your first diagnostic before you close up shop tonight.
Start your diagnostic